Ureki Tour from Tbilisi — Black Sea Magnetic Sand Beach
Ureki is a Black Sea resort famous for its black magnetic sand. Its high magnetite content gives the beach a reputation for being therapeutic, while the gentle slope and warm shallow water make Ureki one of the best places in Georgia for a family seaside day. It is a long drive to the coast — a day of sea and sun far from the city.
Price
from ₾180
Duration
12 hours
Group
up to 7 people
Departure
07:00
Language
English
Format
Private tour
Written by Timur, private tours in Tbilisi since 2015 · 460+ tours · rating 4.9/5
Why choose this tour
Private car — early pickup from your hotel, return in the evening
Ureki's unique black magnetic sand, said to be good for health
A warm, shallow sea with a gentle entry — ideal for families with small children
A calmer, quieter coast than busy Batumi
Time to swim, relax and eat fresh fish by the sea
Group up to 7 people — flexible, unhurried pace
In short: Ureki Tour from Tbilisi — from ₾180 per person. Small group, private guide from Sakhva Travel, direct booking with no agency fees.
The Magnetic Sands of Ureki
Ureki's defining feature is its black sand, rich in magnetite — it really is magnetic and is widely believed to have healing properties; "sand baths" are a local tradition. Planning the trip yourself? Read our guide: Ureki Beach: magnetic black sand, season & stays.
The sand warms in the sun and gently radiates heat, so it is pleasant to lie on, and children love that it is firm rather than loose like ordinary sand.
The Beach and Relaxing
The sea at Ureki is shallow and warm with a gradual entry, which is exactly why families with young children come here. The beach is wide, with umbrellas, loungers and cafes along the shore.
This is a calm resort without Batumi's busy promenade — people come simply for the sea and the sand.
What Else Is Nearby
Near Ureki, the village of Shekvetili has a pine park and an amusement park, and there is the green area of Nasakirali. You can easily combine the beach with a short walk.
For those who want a city, Batumi is not far — Ureki can become part of a longer route through Adjara.
Timur's insider tip
On the magnetic sand it is worth trying a "sand bath" at least once — burying yourself in the warm black sand on the shore. Locals swear by it, and it feels good either way. If you are travelling with children, pick a weekday: at weekends Georgian families come to Ureki too and the beach gets noticeably busier. Bring everything you need for the sea — the value here is the long, unhurried day on the sand, not ticking off sights.
Detailed itinerary
Ureki is a long trip to the Black Sea: the drive from Tbilisi takes about 4.5 hours each way, so we leave early and keep most of the day for the beach and swimming.
The plan is flexible: you can spend the whole day on the sand, or add the Shekvetili park or a short stop on the way. On request, Ureki can become a two-day coastal trip with an overnight.
07:00Departure from Tbilisi — early start, ~4.5 hours to the coast
11:30Magnetic sand beach — black sand, warm shallow sea, time to swim
13:30Lunch — fresh fish and seaside cuisine (₾25–40, not included)
14:30Beach time — sun, swimming and a walk along the shore
16:00Nasakirali park — optional green stop near the resort
16:30Return to Tbilisi — ~4.5 hours back
~21:00Arrival — drop-off at your hotel
Included
Private transfer from Tbilisi and back
Personal guide (English)
Ureki magnetic sand beach
Free time to swim
Optional stop on the way
Bottled water
Not included
Meals and drinks
Loungers and umbrellas on the beach
Personal shopping and souvenirs
Prefer mountains and a famous church instead of the sea?
The tour starts from your hotel in Tbilisi — Timur picks you up in a comfortable, air-conditioned vehicle. Groups are a maximum of 7 people and families are very welcome. This is a long drive to the coast, so we keep the day relaxed. Payment is in Georgian Lari (₾). Booking is through WhatsApp.
When to book
Swimming season is roughly June to September. Book 2–3 days ahead in summer. Free cancellation up to 48 hours before; in poor weather we reschedule or suggest an alternative.
What to bring
Swimwear, a towel, sunscreen and a hat
Water and a snack for the children on the long drive
Sandals for the warm sand
A light cover-up for the evening drive back
Best time to visit
June to September for swimming. Outside that you can still visit for the sea air, but the water will be cold.
Book the Ureki Tour
Private tour from ₾180 · Up to 7 people · Timur answers within 1 hour
Ureki's sand is rich in magnetite, and locals take "sand baths" believing they help joints and circulation. We make no medical claims, but a day on the warm black sand is certainly pleasant.
Is Ureki good for children?
Yes — it is one of Georgia's best family beaches: a warm shallow sea, a gentle entry and firm sand that does not blow around like ordinary sand.
When is the best time to go?
The swimming season is June to September. Outside it you can still enjoy the sea air, but the water will be too cold for swimming.
Saba, our guide and driver, was wonderful. He was on time, knowledgeable, and provided a memorable day for us.
Ralph Grunewald — Google, September 2026
★★★★★
I want to single out the organisation. Everything was explained in detail before the trip, questions were answered quickly, and they stayed in touch during the journey too. That matters a lot to me, because I don’t like holidays where I have to sort out a hundred organisational issues myself. With SakhvaTravel everything went smoothly. (translated from Russian)
Angelina — Google, September 2026
★★★★★
Five stars +! Exceptional service level, clear communication and extreme willingness to go the extra mile all added up to the marvelous experience dealing with Sakhva agency.
